FAME
Created a poster series exploring the tension between visibility, identity, and the pressure of being seen. The project responds to the question, “Who am I when no one’s looking?” and uses fragmented imagery, repetition, and blurred typography to visualize how fame can distort a person’s sense of self.
SERVICES
Poster Design
Visual System Design
Image Composition
The main challenge was to communicate the emotional complexity of fame without showing it in a literal way. Instead of designing a clean celebrity-inspired poster, I wanted the series to feel unstable, layered, and slightly disorienting, reflecting how public attention can blur the line between performance and personal identity.
To solve this, I created a black-and-white visual system using repeated text, cropped figures, blurred imagery, and layered compositions. The word “FAME” appears multiple times across the posters, sometimes clear and sometimes faded, suggesting how fame can become overwhelming, repetitive, and difficult to escape. The fragmented silhouettes and soft-focus images represent a loss of individuality, while the question-based poster creates a more personal and introspective moment within the series. The poster series turns fame into a visual atmosphere rather than a fixed idea. Through minimal color, controlled chaos, and intentional distortion, the design captures the feeling of being watched, remembered, and consumed by an image that may not fully reflect who you are.
