THE NEW YORK COFFEE FESTIVAL
Rebranded The New York Coffee Festival with a bold and energetic visual identity designed for a younger, experience-driven audience. The project focuses on creating a festival system that feels vibrant, social, and immersive while still being organized across multiple touchpoints.
SERVICES
Brand & Visual Identity
Logo Design
Merchandise Design
The challenge of this project was to redesign an existing coffee festival in a way that felt more exciting, contemporary, and memorable. Since the festival is not only about coffee but also about music, workshops, tastings, social events, and culture, the identity needed to feel flexible enough to work across many different experiences while still feeling cohesive.
To solve this, I created a bold visual system using strong typography, structured layouts, playful color combinations, and repeated graphic elements. The ticket designs, posters, badges, website, and merchandise all use the same visual language, allowing the brand to feel consistent across both digital and physical applications. The final identity turns The New York Coffee Festival into a vibrant event experience that feels energetic, youthful, and easy to recognize.
